About Me
I’m Alex Amy Allen, a Graphic Designer based in Leeds after studying in London. I specialise in editorial design, motion and typography.
My practise focuses on understanding the relationship between design and function,which is presented through my bookmaking projects. Within these publications, I explore human relationships such as how people interact with digital spaces and the relationships with one another. My further work explores the use of type, code and movement to create generative design systems. One of my favourites, '5JR' includes the exploration of a grid system and user input to create different outcomes.
Within my time at University of the Arts London I experimented constantly. My course allowed me to explore and question a broad range of design, as well as collecting and analysing unique sources and learning a diverse range of experimental processes across multiple medias.
Design Software: Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
Typography and Layout Design: Expertise in creating clean, visually balanced designs for both print and digital media. As well as a strong understanding of the grid system.
Creative Problem-Solving: Ability to develop innovative solutions to meet client and project briefs.
Creative Coding: Experimented with P5.JS to create interesting visual outcomes.
Bookmaking: Confident with coptic and spiral bookbinding methods.
Photography: Capable of capturing imagery for use in creative projects and a form of documentation.
Video Editing: Interested in motion and editing. Confident in creating short videos.